Management Book 2015 by Robbins & Coulter (13th Edition, Pearson, U.S.A.) is the leading book in management worldwide. It is the first book that the channel will discuss in its first year. We have introduced this book before in the video on top of this page. Our Youtube Page has a dedicated playlist, whose title is the full book’s name, that contains all the video sessions of this books. Please click hereto go directly to the playlist in Youtube. The book is to be explained in 3 months, which are Sep, Oct & Nov 2019. Please move to the end of this page to access the explanation and discussion sessions of this book.
Management 2015 Book – Style, Organization & Contents:
One of the key reasons for the popularity and authenticity of this book is its practicality and focus on what real managers do and how they manage. The book aims to help learners and readers make use of its contents in their practical life, personally and professionally. Thus, the book has many great sections, represented in “Boxed-Features” that highlight the skills, practicality and reality of management, such as “It’s Your Career, Let’s Get Real, Leader Making a Difference”. Besides, the book provides great practical case studies for each chapter, along with comprehensive case studies at the end of each part, and one continuous case study for Starbucks Company (global organization, home town: U.S.A.) that is present in all parts, applying the topics discussed in every part on Starbucks Company.
The book introduces management and its basics in the first two parts. After that, it takes the “Functions Approach” towards management in the rest of the parts, where every part discusses one of the managerial functions, namely planning, organizing, leading & controlling respectively.