The donation of $5M to Khan Academy in the past few days from Elon Musk proves the importance of global and sustainable marketing and businesses.
Distribution (Logistics) and Promotion are paramount for organizational success, value delivery, and customers relationships. This includes profit and not-for-profit organizations.
Pricing in marketing is one of the most important decisions for marketers and businesses in general. Not only for business, understanding pricing helps us evaluate prices of products/services that we intend to buy or sell.
Marketing strategy and products are strongly interrelated. The marketing strategy is the generator of the value that organizations provide. Thus, the strategy presents this value in a product or service that fulfills customers needs and wants.
Customers purchasing behavior is the gold of marketers. In fact, marketers are not only interested in the customers purchasing behavior, but also their electronic and social behavior.